The Apparel shopper buys more than other category shoppers.
It’s true – Apparel shoppers like to load their carts. On average, Apparel shoppers buy four items per shopping trip, versus two to three in other categories. In this second part of a 2-part whitepaper on the Apparel category, we focus on buying behavior (including cross-purchasing and conversion), and what the numbers reveal about their actual purchases. Part 1 focused on omnichannel shopping penetration and browsing behavior – what consumers do before they buy.
Download our new “Online Buying Behaviors of the Apparel Shopper, Part 2: Category Deep Dive” research report to learn:
- What’s in their full carts
- How high their conversion rates are
- Which subcategories have the highest volume and value
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