Back to School Advertising Optimization Guide.
Retail cycles are beginning earlier and earlier every year, and that means digital marketers need to start planning and implementing their Back to School advertising investment now, so they can be live when
consumers are starting to browse and buy. Back to School spending reached $72.5 billion in 2013, according to the National Retail Federation (NRF)/Shop.org. The outlook for 2014 is even stronger, given recent economic growth and increasing consumer confidence.
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