March Madness: Basketball Stats from the HookLogic Network.
Search terms including the word ‘basketball’ are very popular in March. Basketballs searches rose 35% from the pre-Madness period (3/2-3/12) to the kick-off period (3/13-3/23). The biggest spike came on 3/20, the final day of the First and Second Rounds, at a 73% increase vs. the pre-Madness period.
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